Attracting New Clients with Help Center Articles for a Productivity App

Our customer, a productivity app company, sought to attract new clients by leveraging their Help Center articles. Their goal was to provide valuable information that would draw attention to the app itself, showing how it could address themes of interest to potential users.

Challenge

The challenge was to create Help Center articles that not only provided useful information but also subtly promoted the productivity app. The articles needed to capture the target audience's attention and demonstrate the app's relevance and utility.

Solution

We designed and wrote a series of informative Help Center articles focused on topics relevant to productivity. Each article was crafted to offer practical tips and insights while naturally integrating mentions of how the app could assist with the discussed themes. The content strategy aimed to educate and engage readers first, then highlight the app’s features as a solution.

Results

The project is ongoing, but the expected outcome is to attract clients' attention to the helpful information first and then guide them towards the productivity app. This approach is anticipated to increase interest in the app by demonstrating its practical benefits through the articles.